Toshiba debuts world’s first “timesculpture” commercial, an evolution of the “bullet time” technique made famous by The Matrix
Groundbreaking £3million ad campaign manipulates “moving snapshots of time” using more than 200 Toshiba Gigashot camcorders
Soundtrack is provided by Crystal Castles, whose singer, Alice Glass, topped NME’s 2008 Cool List last week
Integrated campaign to promote Toshiba’s new range of upscaling products – TV, DVD and laptops – that convert standard definition TV and DVD images to near high-definition quality
The TV ad was shot using 200 Toshiba Gigashot Cameras: the highest number of moving image cameras ever used in a film sequence
This particular technique, viewing looping action in 360 degrees, has never been done before
The rig was custom built weighing approximately half a tonne, including 200 cameras and electronics
The rig measures 14m diameter circle and 1.8m high
The 200 cameras were all triggered using a single remote control
Once the rig was built, four focus pullers spent three days focusing and aligning all 200 cameras
The time spent processing footage from 200 cameras was over four weeks – 24 hours a day seven days a week!
New offline and online editing software had to be specifically built for the job
In terms of data, this is one of the biggest jobs a post-production house has ever taken on – 20TB of data
